Overnight store resets

A reset that is still going at 10:00 costs sales and goodwill. We plan every reset backwards from opening time.

A store reset is when the floor changes: fixtures move to a new layout, tables are rebuilt for a new campaign, walls are re-merchandised and the windows change at the same time. It is one of the most stressful nights in retail, because the store has to close as one store and open as another, without anyone noticing the work in between.

RetailOps Denmark runs overnight resets and campaign changeovers for retail brands across Denmark. We bring a crew big enough to finish in the time available, follow your planogram and floor plan, and leave the store clean and ready to trade.

We do this for single stores and for brands rolling a new concept out across several Danish stores, and we work alongside store staff and your own visual merchandisers when they are on site.

A reset can be small, a few tables and one wall, or a complete change of the sales floor. Typical tasks are:

• Floor plan moves. Fixtures, gondolas, tables and rails moved to the new layout and levelled in place.
• Campaign changeover. Windows, tables, wall bays and hanging graphics changed from one campaign to the next.
• Fixture swaps. Old fixtures dismantled and taken out, new fixtures assembled and installed.
• Stock handling. Stock moved off fixtures, protected and put back to the planogram, or handed to your staff to merchandise.
• Signage and graphics. In-store graphics, hanging signs and price communication changed.
• Clean-down. Floors, fixtures and glass cleaned, packaging and waste removed before opening.
• Photo sign-off. Photos of every zone sent to your project manager before opening.

• The new floor plan and planograms, and the current layout if it differs from the drawings
• A list of fixtures that move, come in or go out
• Opening and closing times, and when we can start
• Who is on site: store manager, your VM team, night security
• Delivery details for new fixtures and campaign materials
• What happens to fixtures and materials that are removed
• Building rules: loading bays, lifts, alarm and access codes

Most resets are planned two to four weeks ahead. If yours is sooner, send what you have and we tell you what is possible.

Many brands want their own visual merchandisers or store staff on site during a reset. That works well when everyone knows who does what.

Before the night, we split the work with you: our crew does the heavy moves, assembly and installation, your people handle product and final styling, or our crew does it all. The split is written in the quote, so nobody stands around waiting and nobody does the same task twice.

When a brand launches a new store concept, the same reset often has to happen in several stores within a few weeks. We plan the stores as a programme: the same crew lead, the same checklist and the same photo report in every store, so the concept looks the same in Copenhagen and in Aarhus.

The first store is often used as the pilot. We note what took longer than planned and what the drawings missed, and we use it to make the next stores faster.

Most problems in a reset are predictable. We plan for them before the night instead of discovering them at 03:00.

• The drawings do not match the store. Columns, sockets and doors are not always where the plan shows them. We check the plan against photos or a visit before the night and agree changes with your VM team in advance.
• Fixtures arrive late or incomplete. We check deliveries in our warehouse before the night, so a missing part is found days ahead, not on site.
• Too few hands. A reset that needs six people cannot be done by three working faster. We size the crew to the plan and write it in the quote.
• Stock in the way. Moving loaded fixtures damages both fixtures and product. We agree who clears stock, and when, before the night.
• No decision-maker on the night. When something needs a decision, someone must answer the phone. We agree in advance who that is, and what the crew lead can decide alone.

Floor change for a new season

A womenswear store moves twelve mid-floor fixtures to a new layout and changes all tables to the new season. A crew of five starts at 19:00, finishes the heavy moves by midnight, and the store team merchandises product from 06:00. The store opens on time with a new floor.

New concept in an existing store

A brand rolls out a new fixture concept. Old wall bays are dismantled, new ones installed and the old fixtures taken to storage. Because the work is too large for one night, we split it over three nights and leave each finished zone ready to trade every morning.

Department store concession

A concession inside a department store is reset for a new campaign. We follow the store's rules for access and noise, work between closing and the night cleaners, and hand back the area before the morning delivery window.

1. Three to four weeks before. You send the floor plan, planograms and dates. We send questions and a draft quote.
2. Two weeks before. The quote is confirmed, the crew size fixed and deliveries of new fixtures agreed.
3. One week before. We confirm access, alarm, contacts and parking with the store, and check that all deliveries are on track.
4. The day before. Final call with the store manager and your project manager. Any changes to the plan are agreed in writing.
5. The night. The reset, zone by zone, with a short update to your project manager at agreed times if you want it.
6. The morning after. Photos of every zone, a snag list if needed, and a short call if anything needs a decision.